SEO Basics — a big search engine optimization guide 2022

Definition: “Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.”

Searching for SEO…

Google Core Updates 2021

Important tools to control SEO measures

Professional and paid SEO tools

Visibility on the World Wide Web

SEO principle: unique content is king

Keyword research as a basis

The speaking URL

Keywords in title and description

Distribution of keywords in the content

Evaluation according to the E-A-T principle

  • the site is encrypted with SSL (https: // = Positive User Experience)
  • the page has a complete, real imprint with contact options
  • The site has a privacy policy and complies with the General Data Protection Regulation (GDPR)
  • The site has a detailed About me / Team introduction
  • the individual contributions have a meaningful author’s box including a brief introduction and photo
  • the page shows no or only a few advertising banners
  • the page has no or as few outgoing broken links as possible

Backlinks for your website or blog

Duplicate content and the canonical tag

Google Disavow for Bad Links

  • Hate speech and hate speech websites
  • Websites with fake content and fake news
  • harmful websites with viruses and malware
  • Phishing websites for data theft only
  • suspicious sex, trading and gambling sites (if your are not in this business)
  • SPAM links from meaningless, automatically generated content with aggressive advertising

The robots.txt and sitemap.xml files

Optimize content for Google image search

Fast + mobile-friendly website = positive user experience

Backlinks from other websites and blogs

Don’t forget about the internal linking

The subsequent search engine optimization

Three final helpful SEO tips

  1. Keep the start page / homepage as free of external links as possible, such as the popular blogroll. Selected outgoing links to your own social media channels, on the other hand, are fine. You can let off steam as you please on the sub-pages and in the blog posts. However, there should not be more than 100 outbound links per page, otherwise you will be classified as a fairly safe SPAM page.
  2. Selected bold keywords in the blog posts, such as this one, also contribute to the good ranking. This signals important content to Google.
  3. You cannot only rely on supposedly strong backlinks from self-created profile pages, entries in free web catalogs or simple forum posts. Google quickly recognizes these as such and also gives them the appropriate lower priority. Better a topic-relevant backlink from a recognized medium than ten such links.

How quickly do the SEO measures work?

Here we start with the link building strategy:



German SEO Pro with ideas for a successfull link building strategy.

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